Designers the world over are known to be problem solvers. Designing with conversation in mind involves solving problems with people and making things that are useful based on what you have seen and heard, rather than attempting to anticipate as well as define all features upfront. It is good to do a build-up and share it's conceptualization early with your audience. This makes it more flexible in the beginning leaving room for creativity than functionality.
Discussing with your audience of their needs and values can help you find better ways to solve their problems. It is interesting to see how a designed brand adapts from just speaking to include listening and responding as part of its efforts. To join in a conversation with its audience, who will always be glancing at the brand, it needs to adjust its thinking by incorporating concepts from practice of interactive development.
Aside from accommodating for conversation within the product itself, a conversational approach to design also requires significant thought with regards to the life around the product. This is because a discussion requires an audience's interaction and feedback. The critical part is enhancing and facilitating ways to make participation easy and meaningful for the users.
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